Own your work and midlifeÂ
Get repeatable systems that set you free and end the grind.
Join a community of midlife founders building their dream businesses so you can leave the hamster wheel for good.
Repeatable systems
Proven systems that work, adapted to your setup, so you can scale without burning out.
Midlife independence
Say goodbye to meaningless meetings, toxic urgency, and ageism in your corporate job.
A life you want
Focus on what you are good at and enjoy doing. And take a break whenever you want.
Adaptive framework
Systems shaped to your niche and strengths.
Predictive growth
Client flow you can track an improve.
Step-by-Step
Hands-on implementation guidance. Build with you.
Sustainable pace
Structure that protects your focus and a calm delivery.
What alumni are saying
Friedrich Blomerus
Global HR & Transformation Leader | previously Head of Change & SVP HR at Swiss Re
Working with Sven has been truly impactful. As a founder transitioning from corporate life, I have appreciated his deep understanding of this journey. His customised [system] and thoughtful coaching have helped me gain clarity and momentum. Sven is caring, client-focused, and keeps you accountable and engaged. I highly recommend him to anyone seeking a supportive, insightful coach who understands introverts and the unique challenges they face.
Amy Powell
VP Leader Development at StandOut powered by ADP
I highly recommend Sven Elstermann’s coaching services and [system]. His whole-person approach, thoughtfully designed and deeply personalized toolset, ability to understand and help identify sustainable ways to address goals and needs, and focus on making sure you understand your most powerful strengths are exceptional.
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Build a business that works with your midlife style.
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Check out the Accelerator
This is our signature program that helps you sprint towards $5k-$20k+ months while building a beautiful brand online.
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Every system a Midlife Founder needs.
Authentic-Offer Systems
Define the problem you solve, productize the service, and set pricing and scope that protect margin. Make saying yes easy.
Non-salesy Client Acquisition Systems
Owned assets, referrals, partner loops, and light follow-up that bring steady conversations without living online.
Stop-the-hustle Business Systems
Define the problem you solve, productize the service, and set pricing and scope that protect margin. Make saying yes easy.
Authentic Personal Brand Systems
Position yourself as the specialist your buyers trust. Build a proof library. Use thoughtful visibility that sounds like you.
 Hi, I’m Sven.
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Midlife isn’t the end of the story. It’s the moment we get to rewrite it.
For years, many of us built impressive careers, chased growth, and stayed plugged into systems that demanded more and more of us. At some point, we look up and realize life is moving fast, and we are still sitting behind our laptops, waiting for the “right moment” to live it.
- What if this stage of life could feel different?
- What if work could support your life, not consume it?
- What if success was measured in freedom, not constant growth?
- What if enough was finally enough?
That’s the vision behind everything I do.
I help thoughtful midlife founders build businesses that give them freedom, energy, and the space to live life on their terms. Businesses that pay and last, without the endless hustle.
Because this is our time to create the life we actually want.
What the community is saying
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Midlife Founders is also a curated community of ambitious individuals running solo businesses online. We support each other in pursuing our dreams, while holding each other accountable.
Building a business can be lonely, and this is a place where you can feel you belong and are supported.Â
Message Sven to learn more.
Check out the Accelerator
If you are done with accumulating mistakes and learning slowly on your own, the Midlife Founders Accelerator is for you. Within, we give you personalized guidance on how to scale your midlife business smoothly and fast.
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